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Real Estate: 5 Traps that weaken Conversion of your Walk-ins to Sales
“Happy Diwali Arun” said Jayant, CEO, Charmed Life Properties “When are you lighting our sales fireworks?”
“Site visits have picked up Chief” said Arun, Head of Sales “After our site tour protocols were made Covid compliant, the visitor turnout has gone up smartly at all our sites. Our virtual visits are a big hit… “
“That’s all fine” interrupted Jayant. “Talk to me about lead conversions. We’re at 2 – 3 percent. We should double that to 4-6 percent. How can we?”
“That should happen soon Sir” said Arun “Analysts point out how the pandemic has reinstated the desire for home ownership. There is a surge in demand for ready to occupy homes. That should help us liquidate our inventory overhang in the next month or two”
“Arun, the demand peaking out there, doesn’t mean our Real Estate Sales Conversions will peak! Our Sales Teams are missing the excitement, enthusiasm and premiumness essential for selling upmarket Real Estate properties like ours. Is the cost of poor sales conversion of such precious and high price walk-in’s known to them? Are they walking into traps that prevent them from converting walk-ins to sales? Should we help them with cutting edge Real Estate Sales Training, that helps them avoid, fearlessly face and overcome such traps? Here is a friendly forward a friend sent me that talks about the 5 such traps… Read, reflect and review our current processes and skill levels, and then let me know. This demand spike may not last long. We must run!”
“We will quickly get our act together Sir. I will come back to you in a day or two” said Arun.
“Ok, let’s discuss your plans to hit 4-6 percent conversion tomorrow” said Jayant
5 Common Conversion Traps that Real Estate Sales Teams walk in to
Battle hardened real estate sales professionals know that site visit conversions weaken, when Sales Teams walk-in to these 5 commonly observed traps:
How about your Sales People? Are they conscious of and mindful in avoiding these 5 traps? Or, are they prone to walk into them?
The good news is they can learn! All it takes for them to stay out of these traps is to strengthen their Sales Competence, through well crafted Real Estate Sales Training, that's customised to your specific needs. Excellence is attainable.
Want to spike up your Real Estate Sales Conversions right away?
For an accurate assessment of your Real Estate Sales Conversion capability, and how you can make the most of the current spike in Customer interest in Real Estate, leave your Contacts here.
A Mercuri India Consultant will be happy to set up a conversation at your convenience to understand your specific needs in Real Estate Sales Training, and put together a customized Real Estate Sales Training solution, that helps extract value from your walk-ins, before the current demand surge fades away. Let’s talk! Let’s make sales happen!
Are you a Level 4 Real Estate Sales Team Leader?
How can you support your Real Estate Sales Teams, to transform Sales? Are you a Level 4 Sales Team Leader?
Read moreDo Your On-Site Sales Teams Unlock Value of Intangibles?
“What?” said Aneesh “Don’t tell me you’ve booked already! When I called you last Sunday, you were still unsure about buying a property in the first place”
Read moreIs Your Sales Team Equipped to Harvest the Bounty?
Global Real Estate Services Firm JLL India’s predicts an increase in home purchase affordability across all markets in India in 2020, despite a fall in household income
Read moreAre Your Real Estate Channel Partner Relationships Working for You?
“You see what this is?” asked Narayan, smiling. He was pointing to a wooden statuette on his table.
Read moreRelated reading:
Below are some related reading links that point to how Sales Teams can learn to overcome these 5 challenges without being trapped by them:
Value Selling
Selling – Selling – An art or a science? The structured process of Pre- Selling, Selling & Post Selling
Read moreStrategic Sales Negotiation
Recognizing the individual power and process of successful negotiations
Read moreSales & Service Competency Development
At Mercuri India, we understand Customer needs and what it takes to meet and exceed them across touch-points.
Read moreAre your sales people struggling to sell price?
Why is it wrong to state the price of a product at the beginning of a sales interaction?
Read more