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New Mercuri Mail

The India Journal of Mercuri International

Sales is another name for value creation - AMJ 2025

Dear Visitor

Are you proud and happy to be a sales professional? 

You should be, because every good sale delivers something of value to the Customer, fulfilling needs and enriching lives. Sales, indeed is another name for value creation. And Selling is Beautiful! 

In this issue of Mercuri Mail, themed around value creation, the Master Class takes a close hard look at the one big barrier in selling value and suggests 3 strategies to break it 

Skill Up annotates an insightful article from MIT Sloan Management Review to glean action points to implement a 5-step framework for getting the best out of value-based selling 

Salespiration features a Ravi’s Corner poem, appreciating the value of the simple, the ordinary and the normal. Must Read covers a newly published book that introduces a totally new paradigm of looking at value creation through the lens of capturing value for the seller

Why insight driven value creation will be an in-demand skill of the future, is explained in Future of Sales. This issue breaks fresh ground, bringing in Sales Professional’s Tool Set for the first time. The feature lists 6 types of value you can create for Customers 

Then there are the staple of quotes and humour that come with every issue of Mercuri Mail 

Happy Reading! Happy Selling! Happy value creation for Customers, company and self!

Read Mercuri Mail

Programs we offer


Bespoke Solutions

Business impact with Sales Performance Solutions


Open Courses

Sales Training for Small Teams!


Digital Learning

Digital Learning that works


Celemi - Business Simulations

Live it.. to learn it!


4MAT Instruction Design

Learn to design Training

Change how your Sales Team thinks and performs

At Mercuri International, we don’t just train your Sales Team. We set them apart! Our proprietary concepts in Sales Performance Improvement have been at the heart of our signature Sales Training Programmes conducted worldwide over the past six decades.

Our expertise in Sales Performance Consulting is unparalleled. We precisely diagnose your current Sales Performance to assess potential for improvement and design a most practical and powerful intervention to achieve that improvement.

Learn more

Bespoke Solutions

How our Bespoke Sales Training Solutions create Business Impact for our Clients:

Our unique strength is our consulting capability to design Bespoke Sales Training Solutions. Every development intervention we do for our Clients is ‘bespoke’ and created based on our deep understanding of their Sales Training needs, issues, challenges and opportunities, with an array of know-how blocks developed, proven, established over decades of Corporate Sales Training. We use our five step model to structure bespoke solutions:

Evaluate Solution

Analysis - To define what works well and what needs to be improved in priority. We study the organization through interviews and field visits, and monitor the current situations in the organization with a complete evaluation of competencies in Sales, Service & their Leadership teams

Design Solution

Consulting - To design the right training solution in order to reach client objectives. Our Training Design follows a 3 step process.

New Competence

Training - To improve capabilities, competencies and skills We conduct our Sales & Service Training and Leadership Training through a Client centric combination of Classroom learning, E-Learning, Business Simulations, Seminars, Workshops and Webinars.

Change behaviour

We help Clients implement their leanings by coaching their teams on the job, on field visits and through a series of follow up meetings.

Long Term Results

We offer follow up monitoring of the Organization’s activities post program, check project reports and balance sheet results, conduct joint evaluations and recommend the next steps for the organization to take.