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Is trust the new currency in sales?

We asked over 1000 global business executives across a wide range of industries and company sizes to discover: What is trust and what dimensions of trust are considered most critical to stay competitive in the future? Our research finds that Trust in B2B-customer relationships is more important than ever.

The results from our survey suggest that there are six critical dimensions of Trust that drive customer loyalty, retention, increased sales, and profitability: reliability, competency, integrity, purpose, reputation and security.

Infographic

The trust report in short…

What role does trust play in the Future State of Sales? Take a look at the main takeaways from the report in the infographic. Access the full report further down!

View infographic

Future proof with building trust

99%

say trust is important to build long-term relationships with their clients

66%

say trust will be “more important” in the next three years

57%

say remote customer interactions make it harder to build trust

Download the report

Download the full report to read about the 6 dimensions of trust.

Download the full report to read about the 6 dimensions of trust. If you find the report interesting, why not download our other research report on the trends that are shaping the future state of sales. We discover the top 10 trends that will have the greatest impact on sales and marketing in the coming years and business leaders consider most critical to stay competitive in the future.

Learn more

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The Future State of Sales report

More insights

What are the trends that are shaping the future state of sales? We discover the top 10 trends that will have the greatest impact on sales and marketing in the coming years and business leaders consider most critical to stay competitive in the future.

Learn more

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