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All material here is drawn from our timeless classic - Mercuri India Knowledge Blocks.

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Selling is all about execution.  About doing what Salespeople know they should do.  In an AI led world, there is no dearth of ‘knowing’.  Yet, ‘doing’ is a very human thing.  Not doing, is as good as not knowing! What you know makes no difference to your Customers, unless they see that knowing translates into action.  An ounce of Customer Experience, is worth must more than tons of Insights that remain within a Salesperson.

So, welcome to ‘In-aScroll’ . 

Here you will find readily usable sales tips, tactics, things-to-do.. that illustrate how a Champion Salesperson graduates from Knowing to Doing!  Every ‘InaScroll’ page showcases how a particular insight or idea can be implemented in action, creating value for Customers. These are snippets of timeless Sales Wisdom, picked from scrolls of classic sales traditions,  and presented crisp and clear, digitally ‘in a scroll’ length. These ‘scrolls’ are good for you to internalise, practice, and to share with your colleagues, and young rookies in Sales.

That’s what ‘in-a-scroll’ is for!  Know it. Do it. Share it! 

Happy Selling!  

 Is Customer confidence holding back your sales

Is Customer confidence holding back your sales

Well, that depends upon a multitude of factors. One critical determinant would be how confident or certain the decision maker is, about you, your brand, your company and your product. Uncertainty results in hesitancy.

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Modern Retail Nuances- Can Display Influence Price Perception

Modern Retail Nuances- Can Display Influence Price Perception

You are in a supermarket, looking for millet based cereal foods. This is something you have never bought before. So, as you walk past the shelves in the ready foods section, chances are that you may end up buying the first label that catches your eye.

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Delay is a Signal of Bargaining Power in Negotiation

Delay is a Signal of Bargaining Power in Negotiation

In research that is of profound significance to sales, Associate Professor of Marketing Caio Waisman of Kellogg School of Management and Jessica Fong, Faculty Michigan University studied millions of transactions on eBay.

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Why Speaking Slowly Could be Your New Secret to Impress Customers

Why Speaking Slowly Could be Your New Secret to Impress Customers

In professions that require people to use their voices to communicate, the general belief is that professionals who come across as fast and fluent speakers create a stronger impact. This was assumed to be true for a range of avocations, including salespeople...

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Probe Questions to Help You Zero in on Customer Needs

Probe Questions to Help You Zero in on Customer Needs

It’s a familiar experience. You are in conversation with a new prospect. Prospect seems a little unsure of what is needed. You wish you had a way to gently figure out the exact requirement while keeping the conversation engaging for the Customer.

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Explore your Knowledge Centre

Insights

Here are some Mercuri India’s classic Knowledge Blocks, that address opportunities and challenges which Sales Professionals deal with at work.

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Mercuri Mail

Our Sales Journal - Mercuri Mail -  is a thoughtful compilation of meaningful articles drawn from our archives, and sales timeless management literature.

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In Essence

In Essence documents are annotations of insightful publications in academic journals of repute, fostering sales excellence.

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Build Your Library

How about building your own sales library?  Here are some must reads that will make your collection meaningful!

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Beyond Sales

Here is some poetry that helps you unwind all the stress , and recharge to overcome more challenges.  Time to relax! 

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