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Mercuri School of Cognitive Skills for Sales People

I want to attend the SalesCast - Mercuri School of Cognitive Skills for Sales People : 415PM - 19TH NOV 2026 : Participant details

Please tick the box below if we can send to the above mail id, updates on Sales Diagnostics, Managing Sales Performance, Selling Skills and Sales Process for the new world, Bespoke Sales Training and Sales Consulting solutions, Open Online Courses for Sales People, Service & Service Management Development, and more.  We value our relationship with you. We don't spam..

Mercuri School of Cognitive Skills for Sales People

Because Sales today is more cerebral than ever before!

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales People is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.  

What is Digital Intelligence?

Digital Intelligence is a Cognitive skill that involves “an ability to frame everything that we do in the context of data, devices and technology to collaborate and manage change and to expand possibilities and potential”

Digital Intelligence isn't just the capability and ease in using digital technologies. It covers a set of attitudes and behaviours that enable people and organizations to foresee possibilities

Why would Salespeople need Digital Intelligence?

With the share of digital and AI mediated selling rising across all formats including B2C and B2B, Digital Intelligence has become a critical cognitive skill for sales professionals to master. Digital is not so much about technology that is used. It is more about using technology to position people, especially Customers, at the center of all that we do

4 reasons why today’s Sales Professionals cannot do without Digital Intelligence:
1. No matter which industry you serve, technology is continually reshaping it.
2. With Digital Intelligence you are open to opportunities offered by new tools and technologies
3. Digital Intelligence equips you with the ability to draw insights from digitally generated data to create Customer value
4. You can act on digital opportunities to improve processes and ensure a superior Customer experience

Come, get started with learning Digital Intelligence, and raise the bar on your Sales Excellence

Why not take out 40 minutes from your busy schedule, and listen to Saswati - Team Mercuri India @ 415PM on 19th Nov 2026?

To join this webcast please scroll down and register..  Limited seats!   

Your only investment is your time!  

Why build and strengthen your repertoire of Cognitive Skills?

Sales as we have known it always, is changing at warp speed.
The common perception that sales is largely all about relationships, people, a little knowledge and great communication may not be valid any longer

The role of the salesperson is getting transformed! 

Here are 4 trends creating a radical shift in the salesperson’s role:

  • 1Widespread access to an overload of information and knowledge
    Salespersons are no more the sole source of information in a purchase decision as in the past. So, the salesperson must be sharper and more discerning with insights and not just information.
  • 2Staggering range of choices for Customers
    Regardless of the business model, B2C or B2B, today’s Customer has an almost bewilderingly wide range of choices. Therefore he looks for a reliable adviser who can guide his choices better
  • 3Salesperson’s support needed in complex sales
    Transactional selling increasingly replaced by digital modalities or ecommerce. It is in complex sales involving multiple stakeholders or new business models that Customers look for consultative advisory support. This demands grasp and application of higher cognitive skills that such as problem solving, data orientation, analytical thinking and conceptual understanding to deliver true value to Customers
  • 4Data driven decisions
    Data and analytics drive today’s buying decisions, with emotion continuing to playing its own part. Customers, therefore, expect salespersons to demonstrate data affinity in helping them leverage insights from data

For many decades it was generally believed that sales does not require the salesperson to be cerebral. But today, the Salesperson has to deal with knowledgeable, intelligent and highly aware Customers. Therefore, the need for cognitive ability is far greater now. And it is these cognitive skills that will future proof sales careers and to help sales professionals excel in selling in the coming days

So, it is time for a reset, to become more cognitive. Because Sales today is more cerebral than ever before

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales Professionals is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.

Why not get take out 40 minutes from your busy schedule,  and listen to Saswati @ 415PM on  19th Nov 2026?

Register here to join this Mercuri India SalesCast event! Your only investment is your time!

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