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Mercuri School of Cognitive Skills for Sales Professionals

Because Sales today is more cerebral than ever before!

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales Professionals is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.  

The inaugural virtual class in Jul '23, focussed on 'Data Orientation and Affinity'. The next class in Aug '23 covered Problem Solving, followed by Curiosity in Oct '23.  Our 4th Class in December '23 covered 'Opportunity Spotting'.  A big "Thank You" to all participants who attended!  

The upcoming class on 25th April will showcase 'DIGITAL INTELLIGENCE' as a Cognitive Skill!

What is Digital Intelligence?

Digital Intelligence isn't just the capability and ease in using digital technologies..  It is a Cognitive skill that involves an ability to frame everything that we do in the context of data, devices and technology, to collaborate and manage change, to expand possibilities and potential. With the share of digitally mediated selling rising across all formats including B2C and B2B, Digital Intelligence is a valuable cognitive skill for sales professionals to master!

Why not take out 40 minutes from your busy schedule, and listen to Ravi Sundaram, @ 400PM on  25th April 2024?   

To join this Mercuri India SalesCast event, scroll down and register!  Your only investment is your time!  

Why build and strengthen your repertoire of Cognitive Skills?

Sales as we have known it always, is changing at warp speed.
The common perception that sales is largely all about relationships, people, a little knowledge and great communication may not be valid any longer

The role of the salesperson is getting transformed! 

Here are 4 trends creating a radical shift in the salesperson’s role:

  • 1Widespread access to an overload of information and knowledge
    Salespersons are no more the sole source of information in a purchase decision as in the past. So, the salesperson must be sharper and more discerning with insights and not just information.
  • 2Staggering range of choices for Customers
    Regardless of the business model, B2C or B2B, today’s Customer has an almost bewilderingly wide range of choices. Therefore he looks for a reliable adviser who can guide his choices better
  • 3Salesperson’s support needed in complex sales
    Transactional selling increasingly replaced by digital modalities or ecommerce. It is in complex sales involving multiple stakeholders or new business models that Customers look for consultative advisory support. This demands grasp and application of higher cognitive skills that such as problem solving, data orientation, analytical thinking and conceptual understanding to deliver true value to Customers
  • 4Data driven decisions
    Data and analytics drive today’s buying decisions, with emotion continuing to playing its own part. Customers, therefore, expect salespersons to demonstrate data affinity in helping them leverage insights from data

For many decades it was generally believed that sales does not require the salesperson to be cerebral. But today, the Salesperson has to deal with knowledgeable, intelligent and highly aware Customers. Therefore, the need for cognitive ability is far greater now. And it is these cognitive skills that will future proof sales careers and to help sales professionals excel in selling in the coming days

So, it is time for a reset, to become more cognitive. Because Sales today is more cerebral than ever before

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales Professionals is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.

Why not get take out 40 minutes from your busy schedule,  and listen to Ravi Sundaram @ 400PM on  25th April 2024?

Register below to join this Mercuri India SalesCast event! Your only investment is your time!

Mercuri School of Cognitive Skills for Sales Professionals

I want to attend the SalesCast - Mercuri School of Cognitive Skills for Sales Professionals : 400PM - 25TH APRIL 2024 : Participant details

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