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New Mercuri Mail

The India Journal of Mercuri International

Cognitive Skills in Sales for Anticipatory Thinking - OND 2025

Dear Visitor

When a New Year rings in, it is not just the Calendar that changes! Time and Technology have a way of touching, transforming every facet of life and work!

Think of how AI has changed the way Customers buy.  A plethora of bots and AI agents now make suggestions to buyers based on patterns spotting algorithms. That surfeit of information and perspective leaves many a buyer overwhelmed! The need for a reliable trustworthy Partner who can help the buyer navigate through the complexity and unpredictability of it all, has never been higher!

That Partner is preferred for the Anticipatory Thinking she or he brings to the table.  The Anticipatory mindset, which shows up in the ability to foresee future problems, opportunities, risks, mitigants and outcomes, is at a premium, in this age of AI!

How does a Sales Professional develop an Anticipatory Thinking mindset?  How can one anticipate multiple scenarios, spot the invisible pain points and uncover opportunities that Customers may not themselves recognise? Well, the key is to nurture Cognitive Skills!

This issue of Mercuri Mail focuses on How Cognitive Skills enable Anticipatory Thinking in Sales:

-              Slice of History feature highlights excerpts from an almost 3 decade old article from Mercuri Mail archives that speak of Emerging Technologies. The article offers hope and confidence that humanity has always overcome uncertainties and will continue to do so

-              Spotlight picks 3 Cognitive Skills in Sales from Mercuri India’s portfolio of 10, and showcases how each of them nurtures Anticipatory Thinking.  The three covered in this issue are: Problem Solving, Digital Intelligence and Analytical Thinking for Innovation.

-              Must Read features an extract from Scott H Young’s book “Get Better at Anything” that dwells on the importance of creating practice loops while building skills

-              Then there are the usual staple of Have a Laugh and Sales Smarts quotes. Hope you enjoy reading this issue

Wishing you a wonderful New Year ahead!  A Year in which you develop Cognitive Skills that hone your Anticipatory Thinking mindset!   Cheers!

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