Thank you for filling your details
Thank you. Your entries has been submitted successfully
Thank You. Your attendance has been registered successfully.
Your attendance has already been submitted for this course.
Successfully Logged In!
You have logged out. We hope to see you again soon.
Invalid email or password. Please try again.
This email already exists. Please try a different email address.
Please enter a valid email address.
You have successfully changed your Mercuri account password. Please login with your new credentials.
Your session has expired. Please login again.
A password reset link has been sent to your registered email.
Your IP has been banned. Please contact the site administrator for assistance.
Please upload only pdf or docx file for resume
" We have sent you a verification mail to your email ID. If reached to spam please check and add communications@mercuriindia.com to your trusted sender list. Thank you."
Thank you for verifying your email. Kindly login to continue.
Thank you for filling out the form. We'll get back to you shortly.
Success! Your message has been sent.
Thank you for your interest in
VMISA-e | Mercuri India Sales Academy – Virtual – Evening Courses.
One of us from Team Mercuri India will reach out to you soon!
Happy Selling!
Team Mercuri India.
For any queries and follow-up, please write to mary@mercuri-india.com
Thank you for your interest in
Mercuri India Certified Sales Manager Course
One of us from Team Mercuri India will reach out to you soon!
Happy Selling!
Team Mercuri India.
For any queries and follow-up, please write to mary@mercuri-india.com
Thank you for your interest. We will get back to you very soon.
Dear User
Thank you for enrolling for a Mercuri DLC Learning Journey!
Please check your email in one working day, for your Access Credentials.
Happy Learning!
Team Mercuri DLC
Thank you for your interest in transforming your real estate sales effectiveness!
Thank you for signing as a Mercuri Guest.
Please provide proper recaptcha value
Ivan is a sales engineer with company selling machine tools. His background is that of being an application engineer and hence he is very strong on the technical knowledge. The sales manager found that Ivan is very good at recovering customers who bought recently but are unhappy with their first purchase; rather than making an inroad to a new customer. Can you imagine what may happen?
The cofounder and Sales Director of a new and growing software product company is emphasizing importance of “pumping the pipeline” during meeting of his team of 6 senior salespeople. Each of these 6 seniors has 2 or 3 sales officers reporting to him/her.
The Sales Director made a point that practically speaking he is the only one who is able to add new customers to the company’s customer base, while he expects each of the 6 seniors to add at least one customer every month and also show the juniors how to do it. One of them said that Sales Director’s sound product knowledge is what helps him win at Prospecting and Customer Acquisition, and others would take some time to reach his level of the product knowledge.
The Sales Director exclaimed that he does not even talk of the product in first meeting, when prospecting with new customers! He said that doing so would amount to selling the sausage and not the sizzle. What did he mean?
George Menezes selling diesel engines is reviewing his visits to the six factories in a downtown industrial area. At four of them George never had a chance to start his sales talk – the buyers opened the conversation by saying bluntly that they were not interested. George dropped them immediately and concentrated on the people of two other factories, both of whom let him explain his entire proposition and demonstrate his equipment. They have asked for the offers and George feels at least one of them could result into an order.
George’s sales manager is pleased about the two encouraging calls but expresses the regret that George gave up so easily on other four prospects. Is he right? Would you have done the same?
New Versus existing customer
Contrast your experiences of selling to a new customer - Customer Acquisition - as against selling to an existing loyal customer. The term new customer here means three possible situations:-
Everyone knows that Customer Acquisition requires much more effort than selling to existing customer. Many sales experts have monetized this difference and the commonly agreed figure is that it costs 7 times more to make a new customer to buy than to sell to an existing customer the same volume.
Why is there a difference?
When prospecting, during new customer acquisition, there is usually no built-up confidence and positive attitudes that the salesman can use in the selling situation. He/she has to work carefully and consciously build it. At this time what is of utmost importance is to differentiate between creating conditions for future sales and selling a product per se.
Not seeing this difference is the root-cause of many a failures to win over a new customer.
While the salesperson is working to consciously build confidence and positive attitude in a new customer he/she must refrain from coming too quickly to the sales argumentation for the product on offer. This can be illustrated as follows:
For a typical sales person left side may require one or two visits in case of a new customer.
Customer Acquisition - General guidelines to create winning conditions for future sales
Prospecting - Six objectives in the first 20 minutes
In the first 15-20 minutes of the sales talk, when prospecting with a new customer, there are no specific discussions around needs or products. Instead, this time must be used by the salesman to create a good contact climate, build the customer’s confidence in the company and in himself, sell the need of the company’s products and make the customer interested in more detailed discussions. These conditions are usually present from the start in a sales talk with an existing customer.
Your sales communication profile - a self-assessment
You may find the following checklist useful to be able to improve on - prospecting skills - specific things to do in the pursuit of above 6 objectives. Place a double tick, or single tick or a question mark in right side boxes.
1. Creating good contact climate:
What to ensure so as to get acceptance of customer for mutually constructive business discussion
A. Getting acceptance as a person |
Dressing and manners suited to each situation |
Not allowing your age, sex or appearance to come in the way |
Being open to others |
Being aware of own characteristics and how others may react to these |
Personal hygiene (Neat and clean) |
Ability to analyse others’ personality to adapt to it |
Being perceived as reliable |
B. Getting acceptance as a business associate |
Demonstrate that you are knowledgeable about what matters to the customer (e.g. customer industry, e.g.customer’s exact problem) |
Customer should feel that you want to help |
Customer should feel that you can help |
Good balance of confidence and humility |
Good balance between agreeable personae and sincerity |
Previous impression on customer |
2. Giving Information
Ability to bring Customer up to speed at your own knowledge level about your products, your view of Customer's industry or some technicalities, or some other expert area
Technical vocabulary without jargon |
An ability to form message in line with customer’s ability |
Adjusting to customer’s timeline in terms of when and how long |
Having and using concrete examples |
Having and using visual aids |
Presentation Skills |
Being an authority on concerned topic |
Ability to influence how customer views a situation |
Demonstrating involvement with enthusiasm |
Being open and thus creating positive climate |
3. Getting feedback
Absorbing facts, feelings and attitudes of customer
Customer should believe that you are really receiving what he tells |
Asking about facts that are relevant for his business situation |
Mastery of questioning technique |
Ability to interpret signals - Body language, voice and tone |
Active listening |
Depth of probing |
Making customer feel that information collected will be of benefit to customer and sales person |
Assessing customer’s understanding |
Confirming own understanding for customer |
4. Steering towards decision
Building the sales talk in logical steps. (e.g. getting acceptance of need before sales arguement)
Helping customer to be clear and in agreement about aim of meeting |
Ability to set objectives for this meeting and future meetings |
Seeking part acceptances and part decisions |
Strong initiative (Attitude) |
Strong initiative (Skill) - use of own knowledge to influence the way sales talk goes. |
Adapting and sustaining pressure to suit customers personality |
Summarizing from time to time |
Ability to ask for decision/ order |
How to overcome the 3 challenges of group selling?
‘The idea of group meeting may be quite interesting,’ admits an experienced salesperson – ‘but my case is different.
Read moreCreating Conditions for Future Sales Vs Selling Now
Can you tell the difference between selling to a new customer and selling a new product?
Read moreEffective Sales Communication - 5 Stages and 7 Traps
Peter was with a client’s Vice President to make a presentation. The client had given all the inputs in his earlier meetings for Peter’s company to propose a solution.
Read moreAre your existing Customers coming back to you in enough numbers?
The series of meetings during sales negotiations are bound to take unexpected turns. So, should one prepare at all? If yes, how?
Read moreAre you well prepared for Negotiations?
The company gets 80% of business from 20% large sized orders and rest 20%business from 80% number of orders.
Read moreHow can you forecast your large order sales pipeline better?
“Sales forecasting is an art”. What is your reaction to this emphatic statement?
Read moreAre you managing large opportunities well enough?
Welcome Automation has traditionally been a company into automation products. They have a large number of small Customers and have been operating through channel partners.
Read moreWhat does it take to deliver high impact presentations?
When the audience hear your presentation without interrupting and without asking questions, what does that silence mean?
Read moreUnderstanding Customer needs.. The power of asking questions
A school hostel enquiry for 100 bunk bed stands (steel stands each with 3 beds one above the other) was answered by a large furniture company from organized sector.
Read moreAre you building your Platform for the future?
Should primary basis to decide sales actions ahead be ‘customer-by-customer-review’ or ‘enquiry-by-enquiry-review’?
Read moreHow does a sales manager manage by support?
The Company makes dies & punches for SME Customers, and enjoys good reputation, thanks to a large All India Field Salesforce that’s assiduously worked hard & well in various markets over last 10 years.
Read moreAre your sales people struggling to sell price?
A medium sized company (SME) wants to avail of the services of a facility management company to help use its IT infrastructure better for 15 IT related tasks that it has listed.
Read more