Problem Solving - As a Cognitive Skill for Sales People

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Programme : Problem Solving - as a Cognitive Skill for Sales People

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Sales, at its core, is all about solving problems. Yes?

Products and services are invented to solve problems. In buying them Customers purchase solutions that solve their stated and unstated problems.

It is no surprise that 'Problem Solving' is an essential Cognitive Skill for achieving sales excellence.

Every Salesperson has many business-related problems’ that need to be solved at every step of the sales journey

Typical problems that every Sales Professional faces include:

Sales are not increasing at the pace needed
Not able to achieve targets
Distributor is not buying
Market share is dropping
Sales promotion is not working
Stakeholder is `biased’ in favour of competition

What exactly is Problem Solving?

Problem solving is defined as “the process of moving towards a goal when the path to the goal is uncertain.” We solve a problem every time, we do something without having prior knowledge of how to do it

Want to get better at Problem Solving?

Here is an opportunity to learn the essentials of Problem Solving as a Cognitive Skill to become more effective as a salesperson and an individual

Sign up to listen to Appurva Ssuryaddeo, as he shares his insights from more than 2 decades of Selling, Sales Training & Sales Performance Consulting. Your only investment is your time!

Mercuri School of Cognitive Skills for Sales People

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Mercuri School of Cognitive Skills for Sales People

I want to attend the SalesCast - Mercuri School of Cognitive Skills for Sales People : 415PM - 21ST MAY 2026 : Participant details