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Mercuri School of Cognitive Skills for Sales People

I want to attend the SalesCast - Mercuri School of Cognitive Skills for Sales People : 415PM - 18TH sep 2025 : Participant details

Please tick the box below if we can send to the above mail id, updates on Sales Diagnostics, Managing Sales Performance, Selling Skills and Sales Process for the new world, Bespoke Sales Training and Sales Consulting solutions, Open Online Courses for Sales People, Service & Service Management Development, and more.  We value our relationship with you. We don't spam..

Mercuri School of Cognitive Skills for Sales People

Because Sales today is more cerebral than ever before!

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales People is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.  

What is 'Globalised Thinking with a Macro Understanding of Business ' ? 

According to Harvard Graduate School of Education, global or globalised thinking is the ability to “investigate the world beyond our immediate environment.” In a sales context this would mean looking beyond the current transaction or closure. Globalised thinking widens the salesperson’s radar to include drivers that impact the Customer’s world. These would include things like – a longer time horizon, Customer’s Customers, economic factors, cultural elements, geoeconomic risks, global competitive intelligence and regulatory awareness

What makes this a critical cognitive skill for a sales professional?
Mercuri International’s 2025 Survey on Future of Sales Skills ranked Customer insight as the topmost competency for sales success, both now and in the future. And Customer insight is a function of knowing everything important about the Customer’s world
But survey-based research shows that 73% of Customers expect companies selling to them to deeply understand the ecosystem in which they operate and address their unique needs.
Surveys have found that there is a persistent skill gap in this area. Forrester Research indicates that only 20% of sellers truly prioritize understanding buyer challenges and desired outcomes, with majority continuing to pitch products rather than address clients’ strategic needs

So, developing global thinking with an in-depth macro understanding of the seller’s business universe and that of Customers is a cognitive skill that can add significant value to Customers

This 45-minute webinar will give you
• Select frameworks to understand globalised thinking as a critical cognitive skill
• Tools you can use to grow and develop macro understanding of business
• Ideas you can implement in your work situation to capture value for your company and add value to your Customers

Why not take out 40 minutes from your busy schedule, and listen to Ravi Sundaram @ 415PM on 18th Sept 2025?

To join this webcast please scroll down and register..  Limited seats!   

Your only investment is your time!  

Why build and strengthen your repertoire of Cognitive Skills?

Sales as we have known it always, is changing at warp speed.
The common perception that sales is largely all about relationships, people, a little knowledge and great communication may not be valid any longer

The role of the salesperson is getting transformed! 

Here are 4 trends creating a radical shift in the salesperson’s role:

  • 1Widespread access to an overload of information and knowledge
    Salespersons are no more the sole source of information in a purchase decision as in the past. So, the salesperson must be sharper and more discerning with insights and not just information.
  • 2Staggering range of choices for Customers
    Regardless of the business model, B2C or B2B, today’s Customer has an almost bewilderingly wide range of choices. Therefore he looks for a reliable adviser who can guide his choices better
  • 3Salesperson’s support needed in complex sales
    Transactional selling increasingly replaced by digital modalities or ecommerce. It is in complex sales involving multiple stakeholders or new business models that Customers look for consultative advisory support. This demands grasp and application of higher cognitive skills that such as problem solving, data orientation, analytical thinking and conceptual understanding to deliver true value to Customers
  • 4Data driven decisions
    Data and analytics drive today’s buying decisions, with emotion continuing to playing its own part. Customers, therefore, expect salespersons to demonstrate data affinity in helping them leverage insights from data

For many decades it was generally believed that sales does not require the salesperson to be cerebral. But today, the Salesperson has to deal with knowledgeable, intelligent and highly aware Customers. Therefore, the need for cognitive ability is far greater now. And it is these cognitive skills that will future proof sales careers and to help sales professionals excel in selling in the coming days

So, it is time for a reset, to become more cognitive. Because Sales today is more cerebral than ever before

Build your Repertoire of Cognitive Skills, one skill at a time 

Mercuri School of Cog Skills for Sales Professionals is an initiative to help sales enthusiasts future proof their skill sets. You can build an entire range of cognitive skills that will give you a significant edge, one at a time.

Why not get take out 40 minutes from your busy schedule,  and listen to Ravi Sundaram @ 415PM on  18th Sept 2025?

Register below to join this Mercuri India SalesCast event! Your only investment is your time!

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