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NEW SERIES - 4

Financial Acumen

1
Day

For Whom

Experienced Sales people requiring to improve basic Financial Acumen.

At the end of the programme the participant would have learnt

  • Basics of business finance and how they connect to sales
  • Develop comfort with key financial concepts and ratios
  • Learn the impact of sales decisions on the company's financial performance

Core Principle Behind Every Business

Basics of Business Finance

  • Working capital and cash flow
  • What is working capital
    • Where does working capital get tied up
    • Cost of receivables
  • The Funding of a Business
  • Understanding the Financial Statements
    • The key financial performance ratios
    • The ratios that sales can make a difference to

Financial Maturity for Sales
(B2B, selling through channels)

  • Discount Vs Volume
  • Price reduction vs Profit impact
  • Margin Vs. ROI
  • Understanding Financial impact of Sales and Negotiating decisions

Steering Channel Profitability

  • Understanding channel financial Metrics
  • Having effective business conversations with the channel
  • Analyzing channel performance
  • Being seen as a financial advisor

Simple Effective Exercise of Analyzing P&L and Balance Sheet