Home

Mercuri Mail Collector’s Edition March 2022

33 years is a long time to do something consistently

The India journal of Mercuri International ‘Mercuri Mail’ is one such good habit.

Mercuri Mail was started in 1989 Feb with the single purpose of sharing knowledge with our Customers, the sales and service community, and for that matter anyone who is willing and keen.

Over the years it has evolved and the purpose has only become stronger in the way the Mail was designed and the range of contents that included Sales Force Management, Sales Communication and such topics essential to improve Sales & Service effectiveness.

Quarters have rolled and the world has changed and the purpose remains the same, deeply embedded – Why not make a Collector’s Edition for some to refresh, for some to start and here is the effort.

– Team Mercuri India

Related Reading

Tele Sales: Are you a Telephone Personality?

June 16, 2005
Tele Sales has been around for a long time and is an economical option. But when can you know you can sell anything on the phone? This article from June 2005 shares the code ...

Does Training Make Your Sales Bulbs Glow?

September 12, 2021
What makes sales training work? Frank V Cespedes, Harvard Business School faculty and frequent contributor to Harvard Business Review, on sales focused insights, addresses this all-important question, in a section he dedicates to Training and Development, in his recently published book Sales Management that Works – How to Sell in a World that Never Stops Changing (HBR Press 2021) ...

Mental Exercise for Creativity

March 17, 1991
According to Tom Wujec who promoted the idea of total mental fitness, put it, a good mental exercise is an appointment with

Lateral Thinking for Serious Creativity

March 22, 1999
Lateral thinking is a skill. This is what is associated with De Bono and this book is not any different from his earlier books in

Our Reach should Exceed our Grasp or What Else is Heaven for

September 18, 1999
Michael Michalko, Edward De Bono, Wujec, Feynmann constantly researched and analysed how geniuses come up with ideas. What is

Business Leadership and a creative society

March 19, 1998
Creativity is generally associated with domains like arts and literature. Business seldom comes under it. But this article,

In Case You Missed It

Communicate To Win – Heinz Goldmann

March 15, 2015
Heinz Goldmann was a business leader and a renowned expert in sales, marketing and effective ...

Listen

June 21, 2010
Listen Listen to me Dad, I have so much to say, Our times are good times too, My careless body ...

Perceptual Barriers

December 4, 2005
Perceptual barriers are associated with our tendency to jump to conclusions, rather than flexibly ...

Tele Sales: Are you a Telephone Personality?

June 16, 2005
Tele Sales has been around for a long time and is an economical option. But when can you know you ...

Development of The Core

June 6, 1998
What does development of the core constitute? Is it knowledge, Skills, Behaviour and Attitudes and ...

The joy of curating much loved content from past issues of Mercuri Mail – The Sales Knowledge Journal of Mercuri International, is never unmixed. It carries with it the disappointment of leaving out articles that one badly wishes to include

Putting this together required saying ‘no’ to a number of pieces as everything looked good enough to be here. Alas, one had to make a choice!

But we do hope that this collector’s edition will be more than one such and will become a ‘go to’ place for insights and reflections, around a variety of topics including Sales Force Management, Sales Communication in particular, and Customer Interaction Management in general.