Dear Sales Enthusiast
If there is one industry that touches your life every single day, it’s the Retail business. And nothing exemplifies the joys and challenges of selling better than Retail does.
This issue of 'New Mercuri Mail' looks at some of the ‘sales detail’ that goes into today’s Retail.. and some valuable cross category insights therein.
Indian Retail is in an exciting new phase.. reported to touch USD 2 trillion by 2032. The pandemic induced digital payment push has brought about a transformation that has astonished even developed nations. Vastly improved supply chains and a rapidly expanding retail network are fuelling a phase of remarkable growth. Where does sales and selling fit in this giant jigsaw? And what can we learn from here?
So, here’s what’s in store:
- Master Class offers a powerful Mercuri Tool to increase in-store conversions.
- In Around the Sales World, Mercurian Appurva tracks the mega trends in D2C to identify 3 keys to unlock Customer potential.
- The Spotlight is on HBR’s research that shows how investing in capabilities of Retail Sales Associates, can translate into higher sales revenues.
- Sales in Future explores why the Future of Sales Learning in Retail will be Mobile led.
- Must Read features adapted excerpts from two thought leader text books – On typical Shopper Personas and the concept of Retail Convergence.
- Plus the staple of Sales Humour and Sales Smarts themed for Retail
Mercuri Mail is the 'Go To Place Sales Newsletter and Journal' of the discerning Sales Community! Continuing its 33 year long tradition of sharing knowledge curated from the best of sales and management literature, here come interesting new features, all with an unwavering focus on making a difference!
Here's to the joy of life-long learning.. happy reading and reflecting!
Team Mercuri India
