Dear Sales Enthusiast
This issue of Mercuri Mail for Sept 24 is a special number on Cognitive Skills for Sales Professionals
Sales as we have known it always, is changing at warp speed.
The common perception that sales is largely all about relationships, people, a little knowledge and great communication may not be valid any longer
The role of the salesperson is getting transformed! Sales is becoming more cerebral than ever before and this calls for salespeople equipping themselves with fresh skills that will future proof them
While research enumerates 22 cognitive skills for becoming future ready, 10 of them are essential skills that sales professionals would benefit by mastering on priority
So, our Vintage feature picks out slices of sales history which prove that certain cognitive skill have always been foundational to sales
Just that the range and application of these skills are widening across all formats of selling
The Why and What of Cognitive skills is featured in Focus
The issue then turns the spotlight on 3 specific Cognitive skills – Passion Driven Curiosity, Ability to Identify Opportunities and Data Orientation & Data Affinity
We take a close look at why these skills matter for sales and potential ways to grow them
There is a fascinating book excerpt under the Must Read section adapted from recent best seller on organising knowledge for future creative use, which is also a Cognitive skill
Also the usual staple of Sales Humour and Sales Smarts themed for this issue
Mercuri Mail is the 'Go To Place Sales Newsletter and Journal' of the discerning Sales Community!
Continuing its 35 year long tradition of sharing knowledge curated from the best of sales and management literature, here come interesting new features, all with an unwavering focus on making a difference!
Here's to the joy of Building Selling Skills... Happy reading, reflecting and practicing!
Team Mercuri India
