Dear Sales Enthusiast
In this June 2024 issue of the Mercuri Mail, we speak of ‘The Skill Conundrum in Sales’
‘Conundrum’ according to Merriam Webster’s Dictionary is “an intricate and difficult problem”
Selling is not an easy skill to master. So, Skill is indeed a conundrum in Sales!
However, Curt Abrahamson, the founder of Mercuri International, believed that Sales and Salesmanship can be learnt by anyone
But he was of the view that they are Skills that must be trained for in a structured way
This edition of Mercuri Mail examines the skill conundrum in Sales from multiple perspectives
A quick look at the features in this issue
Sales Master Class offers 6 strategies with which you can become good at Selling Price, which is sought after Sales Skill
Skill Up picks 9 emerging skills for professionals from a list of 10 published by Harvard Division of Continuing Education and shines a light on what the skills mean for Sales
Must Read lists exciting ideas from the book The First 20 Hours by Josh Kaufman that can be used for rapid acquisition of Skills
This issue’s Spotlight is on one of the under used yet powerful ways of skill building – ‘Absorbing by Observation’ which can be applied to Sales
Around the Sales World carries a curated excerpt from Philip Kotler et al’s classic Principles of Marketing presenting a marketing perspective on training for sales capability building
Also the usual staple of Sales Humour and Sales Smarts themed for this issue
Mercuri Mail is the 'Go To Place Sales Newsletter and Journal' of the discerning Sales Community!
Continuing its 35 year long tradition of sharing knowledge curated from the best of sales and management literature, here come interesting new features, all with an unwavering focus on making a difference!
Here's to the joy of Building Selling Skills Building.. Happy reading, reflecting and practicing!
Team Mercuri India
