Thinking Beyond Selling and Sales
Helpful: Thinking beyond selling and sales
You own a 10 year old logistics company connecting farms to city super markets. Vegetable farmers using your services have all been with you for over 5 years. Recent supply disruptions due to the virus situation has resulted in harvest build up in 2 large farms. With extra trips you can clear them. That will also satisfy the pent up demand in supermarkets. But the extra trips could reduce substantially reduce your margins. What action will you choose?
The ideal sales professional, sets self and own business aside. He invests time in helping the Customer beat the odds or fight a crisis. That’s how he is ‘remembered’ not ‘noticed’
Action Question: What is the one top-of-mind challenge your key accounts face now and how can you help them?
Related Reading:Become buyer obsessed for B2B sales success
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