Proven
  Genuinely Participative and personalised
  Sharp, revelant frame of reference - well researched
  Innovative learning climate
  Variety of learning tools
  Activity based learning
  Constructive Feedback
  Rational and Emotional Persuasion
  Deeply Engaging
 

  The Mercuri Methodology
 
  The '4MAT' at Mercuri
   
  Our workshop design and content now incorporates 4MAT – a theory of learning propounded by Dr. Bernice McCarthy, founder of About Learning.
   
  Click diagram for bigger image
   
 
   
  This system of learning offers you numerous advantages:
   
    Connects to learners
    Provides relevant information
    Develops leadership strategies
    Offers an opportunity for practice
    Allows for creative adaptation of material learned
     
  Stimulating holistic learning
   
  One of Mercuri's strong points is that we encourage 'Learning by Doing' – through interactive sessions, role plays, exposure to industry case studies. And all these are participative sessions that stimulate better understanding of key concepts. Mercuri also ensures that participation in any course does not exceed more than 15 people at a time. This small group of participants enables us to give personalised attention to each and every participant, thus supporting an effective learning process.
   
  Our integrated approach and know-how blocks are tried and tested for over 50 years for clients across the world. And it is this fact that enables us to be so effective in helping our customers make their market strategies happen. This guarantees you to harness a formidable level of expertise and a global presence for international strategy implementation experience.
   
  Each and every trainer at Mercuri brings to you a wealth of experience and knowledge with him. More importantly, they play multiple roles of not just sales trainers but also that of a friend and mentor to help participants through their journey.
   
 
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Announcements

Training Programmes on
Sales Effectiveness
April 16-17 in Bangalore
April 23-24 in Mumbai
 
The question is not ‘ is training measurable ’… The question is ‘ are we measuring training outcome ’ ……if training in sales cannot be measured ? ….. what other training outcome can be measured ….. Mercuri International… Taking Sales to a Higher Level ’
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